| Problem |
Tata Motors wanted to increase conversions for their inbound traffic — especially for the premium segment cars. Offline channels like showrooms were slow & not scalable, however premium customers expected extremely personalized services for booking trial via the bot |
| Services |
We combined prior user information (available in Tata systems, if any), with metrics like landing page data — and created a smart conversion + support bot. The bot would not only answer their questions but will also explain features, share stats, recommend accessories etc. |
| Outcome |
Tata Motors started to see a strong booking interest from their bot, which was virtually non existent earlier. This also lead to adoption of similar bots in other Tata group of companies. |