| Client | India Today Group is one of the leading news organizations in the world. It's the most widely circulated magazine in India, with an 8 million readership. |
|---|---|
| Problem | India Today wanted to use AI to speed up content publishing cycle, but they wanted a very reliable system which doesn’t hallucinate, adhere to their writing style, uses their internal data, and provide citations. |
They tried commercial systems like ChatGPT & Open AI APIs but that lead to huge hallucination issues which was critical for a reputable organization like them. | | Services | We created a suite of APIs which can do complex RAG on structured as well unstructured data residing in their database. They produces journalistic standard articles — with factual scores, brand voice, citations, etc.
Moreover — these APIs seamlessly connected with their existing CMS thus reducing learning curve for the editors. | | Outcome | The project was a massive success. It reportedly generated almost 50x speed up in the whole editorial process, which leads to massive costs saving as well increased content production velocity.
See more @ https://www.longshot.ai/case-study/india-today-group |